Professional Photo Magazine ISSUE 75 Retour à l'édition précédente

It’s been quite a year and although it’s not quite over yet this is a natural time to reflect on the 12 months just passed. It’s a good point at which to look forward to a new year and a whole host of fresh opportunities. This month’s issue is tapping into that feeling and we’ve got several features designed to get you fired up for a fresh marketing push in 2013. Julia Boggio is talking about her truly innovative new ‘Antoinette Boudoir’ service and, most importantly, she explains how she planned for the launch and the research she did to make sure that it stood a good chance of success. We’ve also got a terrific feature from Kat Williams, who points out that this should be a crucial time of year for business planning. We also have a Special Report on networking. Plenty there to enthuse you I hope. From all of the Photo Professional team, we wish you a Happy Christmas and a highly successful New Year. Terry Hope, Editor