The Week | 31st March 2018
FACEBOOK UNFRIENDED: ZUCKERBERG FEELS THE HEAT
Mark Zuckerberg took out full-page adverts in several British and US newspapers this week to apologise for Facebook’s recent data privacy scandal, which has wiped tens of billions of dollars off the company’s market value and given rise to the #DeleteFacebook campaign. He said his firm should have done more to prevent the personal information of fifty million users being exploited without their knowledge. A University of Cambridge researcher, Aleksandr Kogan, obtained the data in 2014 via a questionnaire app on Facebook that harvested the details of about two hundred and seventy thousand people who took part in a quiz, along with details of all their friends. Kogan then passed the trove of data to a political consultancy group, Cambridge Analytica, which allegedly used it to target US voters on behalf of Donald Trump’s presidential campaign.
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